Article adapted from American Oil & Gas Historical Society.
Johnny Steele – who one day will become famous as “Coal Oil Johnny” – was adopted along with his sister, Permelia. The McClintocks brought them home to their farm on the banks of Oil Creek in Venango County, Pennsylvania.
Fifteen years later, the petroleum boom prompted by Edwin Drake’s 1859 discovery at nearby Titusville – America’s first commercial oil well – made the widow McClintock a fortune in royalties.
When Mrs. McClintock died in a kitchen fire in 1864, she left the money to her only surviving child, Johnny. At age 20, he inherited $24,500.
Johnny also inherited his mother’s 200-acre farm along Oil Creek between what is now Rynd Farm and Rouseville. The farm already included 20 producing oil wells yielding $2,800 in royalties every day.
“Coal Oil Johnny” Steele will earn his name in 1865 after such a legendary year of extravagance that years later the New York Times reported.
“In his day, Steele was the greatest spender the world had ever known,” the newspaper proclaimed. “He threw away $3,000,000 in less than a year.”
Philadelphia journalists coined the name “Coal Oil Johnny” for him, reportedly because of his attachment to a custom carriage that had black oil derricks spouting dollar symbols painted on its red doors. He later confessed in his autobiography:
I spent my money foolishly, recklessly, wickedly, gave it away without excuse; threw dollars to street urchins to see them scramble; tipped waiters with five and ten dollar bills; was intoxicated most of the time, and kept the crowd surrounding me usually in the same condition
Of course, such wealth could not last forever. The rise and fall of Coal Oil Johnny, who died in modest circumstances in 1920 at age 76, will linger in petroleum history.
In 2010, the Atlantic magazine published “The Legend of Coal Oil Johnny, America’s Great Forgotten Parable,” an article surprisingly sympathetic to his riches to rags story. It describes the country’s fascination with the earliest economic booms brought by “black gold” discoveries in Pennsylvania.
“Before J.R. Ewing, or the Beverly Hillbillies, or even John D. Rockefeller, there was Coal Oil Johnny,” noted the October 8 feature story. “Johnny owned a carriage with black oil derricks spouting dollar symbols painted on its red doors.”
“He was the first great cautionary tale of the oil age – and his name would resound in popular culture for more than half a century after he made and lost his fortune in the 1860s.”
For generations after the peak of his career, Johnny was still so famous that any major oil strike – especially the January 1901 gusher at Spindletop Hill in Beaumont, Texas, “brought his tales back to people’s lips,” noted magazine article, citing Brian Black, a historian at Pennsylvania State University.
“It was wealth from nowhere,” Black explained. “Somebody like that was coming in without any opportunity or wealth and suddenly has a transforming moment. That’s the magic and it transfers right through to the Beverly Hillbillies and the rest of the mythology.”
“Coal Oil Johnny” was a legend and like all legends, “he became a stand-in for a constellation of people, things, ideas, feelings
“He made and lost this huge fortune – and yet he didn’t go crazy or do anything terrible. Instead, he ended up living a regular, content life, mostly as a railroad agent in Nebraska,” the 2010 Atlanticarticle concluded. “Surely there’s a lesson in that for the millions who’ve lost everything in the housing boom and bust.”
John Washington Steele’s Venango County home, relocated and restored by Pennsylvania’s Oil Region Alliance of Business, Industry & Tourism, stands today in Oil Creek State Park, just off Route 8, north of Rouseville.
On Route 8 south of Rouseville is the still-producing McClintock No. 1 oil well. “This is the oldest well in the world that is still producing oil at its original depth,” proclaims the Alliance. “Souvenir bottles of crude oil from McClintock Well Number One are available at the Drake Well Museum, outside Titusville.”
Published in 1902, Coal Oil Johnny: story of his career as told by himself (John Washington Steele) was digitized in 2007.