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Green hydrogen's promising trajectory has stalled as the sector confronts mounting headwinds. Following significant pandemic-era investments when oil prices collapsed, the industry faces declining momentum amid escalating production costs and regulatory complexity.
Production costs remain prohibitively high at $5.78 to $23.27 per kilogram, compared to blue hydrogen's $2 to $3.50 per kilogram, deterring commercial deployment. Europe's ambitious output target has contracted dramatically from 10 million tonnes to just 1.7 million tonnes by 2030, reflecting widespread project delays.
Competition for renewable electricity, particularly from data centers supporting emerging technologies, compounds sector challenges. The EU's shifting hydrogen definitions have created regulatory uncertainty that industry leaders say is delaying final investment decisions on major export projects.
Recent developments offer cautious optimism. The European Commission approved 100 cross-border hydrogen projects within a $1.75 trillion energy infrastructure pipeline through 2040, while Spain committed $483.3 million to support domestic projects. However, whether these initiatives can revive commercial viability remains uncertain as the industry navigates competing priorities and economic constraints in the global energy transition.
🛢️ Who really drives oil demand?
Just 2 countries burn 35% of the world’s crude.
This map is the demand side of the oil market.
In a world near 100M bpd of consumption, a handful of countries decide whether the market feels tight or oversupplied.
The scoreboard (million bpd,… pic.twitter.com/u3MedTmjHp
— Jack Prandelli (@jackprandelli) December 26, 2025
Texas Governor Greg Abbott has congratulated the Texas Legislature for passing House Bill 14, saying it will help revolutionize Texas’ energy sector and cement the state’s role in leading a nuclear power renaissance in the United States.

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